Sales promotion & shopper marketing

Sales promotion in tune with customers

Sales promotion and shopper marketing are our core business—and thus the heart of EPP. Our goal is clear: more foot traffic, more sales, more success at the point of sale. To achieve this, we understand both end customers and the structures of modern high-traffic locations. By combining our expertise, we can solve any task flexibly and efficiently—online and offline, always with a focus on sales.

Sales promotion – what we mean by this

For us, sales promotion means bringing brand messages directly to people. We develop creative campaigns that immediately activate, trigger impulse purchases, and anchor a brand in the memory. From conception to implementation to measuring success, we deliver measures that work—quickly, pragmatically, and measurably.

An overview of our measures

Advertising campaigns – zielgerichtet, kanalübergreifend und auf Umsatzsteigerung ausgelegt
In-store measures – Eye-catching placements, displays, and POS branding
Promotion stands – Flexible, mobile, and a real eye-catcher
Illuminated advertising systems – Lettering and signage for maximum visibility at the POS
Cross-promotion – Smart collaborations and connections that increase reach and sales

Shopper marketing that works

We consistently approach shopper marketing from the customer's perspective. What message is convincing? What design activates? What placement provides the decisive impulse to buy? Based on these questions, we develop concepts that directly address end customers and bring brands to life.

This creates sales promotion that not only increases sales in the short term, but also strengthens brands in the market in the long term.